Soapy Joe's takes its mascot to Comic-Con in brand-building push
The San Diego County chain used the convention to hand out free wash coupons and stage a playful search for a sidekick to its mascot, Soapy.
Saturday, September 5, 2026
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Grand openings, fundraisers, charity washes, and the industry's local footprint.
The San Diego County chain used the convention to hand out free wash coupons and stage a playful search for a sidekick to its mascot, Soapy.
CWONJ held its first Suds & Super Cars gathering at Shore Car Club and set a November membership meeting featuring Express Wash Concepts CEO John Roush.
The San Diego chain's Force for Good model returns 40 percent of event proceeds to schools, sports teams and nonprofits, generating more than $25,000 so far this year.
An August charity wash event in Branson, Missouri, drew community members to support the local school band program through Wild Blue Car Wash.
The Car Wash Operators of New Jersey gathered members at the Shore Car Club for a relaxed networking session and previewed a fall meeting featuring Express Wash Concepts founder John Roush.
The regional trade group will hold its Product & Equipment Show March 23-24, 2027, at the Tinley Park Convention Center, with room for about 80 exhibitors.
The Las Vegas-based operator presented the donation to Paseo Verde Little League to help player families travel to the tournament in Williamsport, Pennsylvania.
OhmCo founders attended Governor Evers' Year of the Neighbor reception and used the visit to advance their push for more affordable coverage for wash operators.
The San Diego County chain's Force for Good program has generated more than $25,000 for local organizations by giving them 40 percent of proceeds from scheduled wash events.
A single day charity wash in Branson, Missouri channeled community traffic into support for local school bands, showing how operators turn wash volume into goodwill.