Soapy Joe's gathers 500-plus staff for appreciation event
The San Diego operator brought team members from its 27 locations together at Mission Bay for a day of recognition, food and games.
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Mark VII names new East and West sales directors amid leadership shift
Kaleb Lingg and Cameron McDonnell will lead direct sales regions as VP Matthias Thomann returns to parent company WashTec.
Sud Stop opens 21st location in Clermont with lifetime rate-lock offer
The Winter Garden, Florida chain is using a $9.98 first-month deal and a lifetime membership rate lock to build its subscriber base at its newest express tunnel.
Tommy's Express opens first Naperville site with free-wash launch week
The franchise brand debuts at 2928 N. Beebe Drive with a 10-day free wash promotion running July 17 through July 26.
Tommy's Express starts construction on first Chico, California site
The franchise's new tunnel wash on Forest Avenue is slated to open in 2027, marking its entry into the Northern California market.
RipTide opens 22nd wash with Greensboro location
The chain's newest site on West Wendover Avenue debuts with free washes, membership discounts, and complimentary washes for local police cruisers.
Mark VII adds two direct sales directors amid leadership transition
The equipment maker named Kaleb Lingg and Cameron McDonnell to lead its eastern and western sales territories as VP Matthias Thomann returns to parent company WashTec.
Why Google search still drives car wash leads in the AI era
A digital marketing expert says Google searches hit a record high in early 2026 even as AI tools spread, making local search visibility and email more valuable for wash operators.
Bubble Down lands $200M to fuel Southeast express wash expansion
The Tampa-based operator, currently at eight locations, will use growth capital from BTG Pactual's Strategic Capital to build new sites and pursue acquisitions.
Welcomemat's Q2 report benchmarks car wash marketing performance
The digital marketing firm's third quarterly IMPACT report draws on data from thousands of wash locations to compare paid ads, SEO and fundraising results.
