Beach Club Car Wash adds second Texas site with Aubrey opening

Beach Club Car Wash is opening its second Texas location in Aubrey, at 4722 FM 720, with a public ribbon cutting scheduled for Thursday, August 13 and a grand opening the following day, according to reporting from Car Wash Business Center. The Aubrey site follows the brand's first location in Crowley, which opened in April.

The locally owned company describes itself as a premium express operation and is expanding into North Texas after what founder Vic Keller called a strong reception in Crowley. Keller said the Crowley response confirmed that customers want a faster and more enjoyable wash, and that the company aims to become part of the growing Aubrey community.

A hybrid wash model

Beach Club uses a hybrid wash system that does away with conveyor tracks found in traditional tunnel washes. Customers pull in, select their wash style at the kiosk, and let the equipment run. The setup lets drivers choose between touchless and soft touch cleaning, a flexibility the brand markets as a point of difference.

The wash uses chemistry from PHYZIX and pairs each visit with complimentary vacuum stations. The site carries a beach themed aesthetic that ties into the company name and branding.

On the membership side, Beach Club offers four unlimited monthly plans: Bronze Beach Express, Silver Sands Deluxe, Gold Coast Ultimate, and a Touch Free option. Members get unlimited daily washes, license plate recognition for fast entry, free vacuums, and access to member-only events and giveaways. Customers who prefer not to join can still buy single washes, including the touchless option.

Community and grand opening plans

The brand is positioning community involvement as part of its identity. After the Crowley opening, Beach Club ran fundraisers including a drive that donated wash proceeds to the Crowley House of Hope. The Aubrey grand opening will feature local food trucks, giveaways, free washes, and promotions on single washes and memberships.

Why it matters for operators

Beach Club's second opening in roughly four months shows how quickly a new regional brand can move from a single site to a small chain when the first location performs. For operators watching the Texas market, the pace is a reminder that competitive pressure can arrive fast, and that being first in a growing suburb does not guarantee a lasting head start.

The hybrid model is the more interesting operational signal. By offering both touchless and soft touch cleaning at the kiosk, Beach Club is targeting two customer segments that usually require separate facilities. Touchless appeals to drivers worried about paint damage, while soft touch delivers a more thorough clean. Building that choice into one bay could widen the addressable customer base and support multiple membership tiers, including a dedicated Touch Free plan.

The membership structure and community fundraising approach are proven tools for building recurring revenue and local goodwill. License plate recognition, tiered unlimited plans, and member-only perks are now table stakes for express operators competing on retention rather than one-time volume. Operators should note how a newcomer is leaning on charitable tie-ins to build brand affinity in a new market, a low-cost tactic that can differentiate a wash before it has an established reputation.