Beach Club Car Wash opens second Texas site in Aubrey
The locally owned express brand followed its April Crowley debut with a North Texas location featuring a hybrid touchless and soft-touch wash system.
By The Car Wash News Staff
3 min read
Beach Club Car Wash has opened its second Texas location, a premium express wash in Aubrey, according to reporting from Auto Laundry News. A ribbon-cutting ceremony took place on August 13, followed by a public grand opening on August 14.
The Aubrey site follows the company's first wash in Crowley, which opened in April. Founder Vic Keller said the reception in Crowley confirmed the brand's early assumptions about consumer demand for a quicker, cleaner experience. "People want a faster, cleaner, and more enjoyable car wash experience," Keller said, adding that the company wanted to bring the same offering to Aubrey.
A hybrid wash approach
The Aubrey location is built around a beach-inspired look and a premium hybrid wash system. At the kiosk, customers can select either touchless or soft-touch cleaning, giving the operation flexibility to serve drivers with different preferences from the same equipment.
Beach Club sells three unlimited membership tiers: Bronze Beach Express, Silver Sands Deluxe, and Gold Coast Ultimate. The touch free option is available as either a single wash or an unlimited membership. Complimentary vacuum stations are provided to every customer, a standard amenity in the express segment. The company describes the wash as powered by advanced chemistry aimed at consistent cleaning and drying results.
Community engagement as a growth tool
Beach Club has positioned local involvement as part of its brand identity. After opening in Crowley, the company took part in fundraisers and community events, including a campaign that donated proceeds from each wash to the Crowley House of Hope. The company signaled plans to pursue similar community ties in Aubrey.
Why it matters for operators
Beach Club's move from one site to two in roughly four months shows how quickly a well-received express concept can scale in growing suburban markets. North Texas continues to attract express operators because of population growth and new residential development, and the pace here suggests the brand is confident in its Crowley performance metrics.
The hybrid touchless and soft-touch system is worth noting. Offering customers a choice at the kiosk can widen the addressable market by capturing drivers who avoid friction washes over paint concerns while still serving those who prefer soft-touch cleaning. For operators weighing equipment decisions, hybrid systems carry higher upfront cost and added complexity, but they can reduce the risk of turning away a segment of the local market. The tradeoff is worth modeling against expected traffic and the competitive mix in a given trade area.
Beach Club's emphasis on community fundraisers also reflects a proven customer acquisition approach for new express sites. Tying wash proceeds to a local charity generates goodwill, earns local media attention, and builds the kind of repeat traffic that unlimited membership models depend on. New locations that lean on paid advertising alone often struggle to build the early member base that makes the recurring revenue model work. Local partnerships offer a lower-cost path to visibility during the critical opening months, when converting first-time visitors into members sets the trajectory for the site.
