ChemQuest rebrands as CarWashSoap.com after 33 years
The Lakeville, Minnesota chemical maker says its new name reflects a single focus on car wash chemistry while its team, formulas, and facility stay the same.
By The Car Wash News Staff
2 min read
ChemQuest, Inc., a car wash chemical manufacturer based in Lakeville, Minnesota, has rebranded under the name CarWashSoap.com. The change was announced in reporting from Car Wash Business Center, which noted the company has made car wash chemistry exclusively since 1993.
According to the announcement, the rebrand is largely cosmetic. The same team continues to produce the same formulas in the same Lakeville building. The company framed the new name as a clearer reflection of a focus it says has not changed in more than three decades.
What the company makes
CarWashSoap.com produces a range of wash chemistry including presoaks, detergents, triple foams, drying agents, and ceramics. The company says its products are formulated for a variety of wash formats, including conveyor tunnels, in-bay automatics, self-serve bays, and truck and fleet washing operations.
The company emphasized its long single-industry track record as a selling point, drawing a comparison between a specialist operation and a business that tries to cover too much ground. It described its output as consistent chemistry delivered batch after batch. Operators seeking more information can reach the company through its website, by email, or by phone, as listed in the original announcement.
Why it matters for operators
For operators, a supplier name change rarely affects day to day purchasing, but it is worth tracking. When a chemical vendor rebrands, invoices, account contacts, product labels, and online ordering portals can all shift, so purchasing managers should confirm that existing accounts, pricing, and product codes carry over cleanly. In this case the company says nothing substantive is changing, which means operators already buying from ChemQuest should expect the same formulas and the same support staff under the new CarWashSoap.com banner.
The announcement also serves as a reminder of how crowded the car wash chemistry market has become. Operators evaluating suppliers often weigh specialists against broad-line distributors, and the pitch here leans heavily on focus and consistency. For washes that depend on predictable chemical performance, batch to batch reliability and formula stability are reasonable things to test before committing, regardless of a vendor's branding.
Operators who use multiple chemical lines across tunnels, in-bay automatics, and self-serve bays should note that this supplier positions itself to cover all of those formats, which can simplify sourcing for multi-format sites. As always, the practical step is to request current product data and pricing directly rather than relying on marketing claims alone.
