Flying Ace opens 21st express wash with Dayton location

Express Wash Concepts has opened its newest Flying Ace Express Car Wash at 2916 Linden Avenue in Dayton, Ohio, marking the 21st location for the brand. According to reporting from Auto Laundry News, the opening reflects the operator's ongoing growth across Greater Dayton, Greater Cincinnati, and Richmond.

The company, an express car wash operator, continues to concentrate its expansion in markets where it already holds an established presence. John Roush, founder and CEO of Express Wash Concepts, described Greater Dayton and Cincinnati as important growth markets and said the focus remains on the customer experience, team opportunities, and community investment.

Grand opening promotions and charity tie-in

To mark the opening, the new site offered free Ceramic 4 Ultra signature washes, valued at $26, from September 18 to 27. The location also promoted its unlimited wash club at 50 percent off for the first three months on the top wash package, a common tactic for converting first-time visitors into recurring members during the high-traffic launch window.

The operator paired the promotions with a local cause. For every new membership purchased during the grand-opening celebration, Flying Ace Express donated $10 to Crayons to Classrooms, a Greater Dayton nonprofit that helps provide school supplies to local students. The combination connects the membership push directly to a community benefit, giving customers an additional reason to sign up during the launch period.

A regional cluster strategy

Flying Ace's footprint now spans three connected regions, and the newest site reinforces a density-focused approach rather than scattered expansion. By adding locations within markets it already serves, the operator can build brand recognition, share marketing efficiencies, and make its unlimited membership more attractive to customers who can use multiple nearby sites.

Why it matters for operators

The Dayton opening offers a template that smaller operators can study. Clustering new sites within existing markets strengthens an unlimited membership program because members value access to multiple convenient locations, which raises the perceived worth of a monthly plan and can reduce churn.

The grand-opening playbook here is also worth noting. Free top-tier washes drive trial, a steep discount on the premium plan converts that trial into recurring revenue, and a charitable donation tied to each new membership adds a community angle that can soften the hard sell. Bundling all three into a defined launch window creates urgency while generating goodwill.

Operators planning a new site should weigh how a time-limited membership discount affects long-term pricing expectations. A 50 percent introductory rate can fill the member base quickly, but the transition back to full pricing after three months is where retention is won or lost. Pairing the offer with a strong top wash package, as Flying Ace did with its Ceramic 4 Ultra, gives new members a reason to stay once the promotional period ends.