Industry veteran Kyle Doyle launches IgniteDrive Labs advisory venture
The former Salespath founder is building a company that blends consulting, research, and product development around car wash technology, revenue, and sales problems.
By The Car Wash News Staff
3 min read
Kyle Doyle, a longtime car wash technology operator and entrepreneur, has launched IgniteDrive Labs, a new venture aimed at tackling industry problems that span technology, operations, people, and revenue. The announcement came in a founder's article published by Car Wash Business Center.
Doyle brings roughly 30 years of exposure to the industry from multiple vantage points. According to the piece, he grew up in a family car wash business, built and sold a point of sale company, consulted with operators, worked inside a private equity backed car wash platform, and founded Salespath, a frontline sales tool. After Rinsed acquired Salespath, he spent two years working inside that technology provider before starting IgniteDrive Labs.
What the company is offering
Doyle describes IgniteDrive Labs as a deliberately named "Labs" company, intended to study hard problems, borrow approaches from outside the industry, test ideas in the field, and occasionally turn those findings into products. Some of the work will be advisory, some research, and some will become technology.
The venture is starting with several defined focus areas. A Car Wash Tech Stack Advisory service is meant to help operators understand the technology environment they currently run, design what it should become, and manage migrations and implementations. A Revenue Engineering practice aims to push operators past simple metrics like member count and conversion toward building durable revenue across the full customer lifecycle. A 90-Day Sales System is designed to help washes get more out of existing sales tools and staff by installing coaching, management, and accountability structures around them.
Doyle also says he is developing a product called Car Wash Sentinel, described as a new industry intelligence platform, with more details promised later in the year.
The common thread across the offerings, Doyle writes, is to find important problems in car washing and understand them well enough to build something useful. He argues that some of the toughest challenges operators face do not fit cleanly into a single software category or a conventional consulting engagement.
Why it matters for operators
The launch reflects a broader reality for operators: technology, sales performance, and revenue strategy are increasingly tangled together, and decisions in one area ripple through the others. Doyle's framing suggests that buying another point solution may not solve problems that actually live in the gaps between systems, teams, and workflows.
For owners and general managers, the practical questions raised by this announcement are worth asking regardless of whether they ever hire an outside advisor. Do you have a clear picture of the technology stack you actually run, and whether those tools are integrated or working against each other? Are you measuring revenue in a way that captures the full customer lifecycle, or leaning on member count as a proxy for health? Does your sales team have a real coaching and accountability system, or just a set of tools?
The emphasis on sales coaching is notable given how common technology enabled driveway selling has become across the industry, an approach the article credits in part to Salespath's earlier influence. Operators who have invested in sales tools but not in the management structure around them may find the staffing and accountability gap is where returns are being lost. As with any advisory relationship, operators should weigh cost against measurable outcomes before committing.
