ISTOBAL heads to NACS 2026 with rollover and compact tunnel systems

ISTOBAL USA will return to the NACS Show 2026 at the Las Vegas Convention Center, using the convenience, fuel, and car wash gathering to present its wash equipment lineup to North American operators. According to reporting from Auto Laundry News, the company will host attendees at booth C7285.

The manufacturer plans to frame its presence around integrated vehicle wash and care offerings that pair equipment with digital connectivity, technical service, and professional chemicals. The stated aim is to help site operators run more efficiently, keep machines running, and improve profitability.

What ISTOBAL is showing

The centerpiece is the M'WASH PRO rollover, which ISTOBAL says was developed specifically for the North American market. The system is built for flexibility, letting operators set up multiple wash programs and service levels to match different business models and customer segments. ISTOBAL points to customization options including vinyl decals and LED lighting, which the company positions as a way to differentiate the wash experience and reinforce site branding.

Also on display will be the T'BRUSH compact tunnel module, engineered to fit both smaller sites and higher volume installations. The unit uses adaptive top and side brushes that follow the contour of each vehicle, which ISTOBAL says delivers full coverage and consistent cleaning. The company frames the module as a way to raise throughput without sacrificing wash quality.

Why NACS matters for the category

NACS draws thousands of professionals from the convenience and fuel sectors, where car wash increasingly serves as an add on profit center rather than a standalone business. Exhibiting there puts wash equipment in front of c-store and fuel retailers evaluating whether to add or upgrade a wash bay. For a manufacturer, the show is a chance to reach buyers who think about wash as one component of a broader site strategy.

Why it matters for operators

For operators weighing equipment decisions, the ISTOBAL lineup highlights two paths that many sites face: a rollover for locations with limited space or lower volume, and a compact tunnel module for those looking to push more cars through. The M'WASH PRO's programmable service levels speak to a common revenue tactic, offering tiered wash packages that let a single machine serve both price sensitive and premium customers.

The emphasis on branding elements such as decals and LED lighting is a reminder that curb appeal and a distinctive wash experience can influence customer retention, particularly at convenience and fuel sites where the wash competes for attention alongside fuel and in store sales. Operators visiting NACS can use the show floor to compare adaptive brush systems, footprint requirements, and throughput claims directly against competing equipment before committing capital.

Bundled offerings that combine equipment, chemicals, service, and connectivity are worth scrutinizing on total cost of ownership rather than upfront price alone. Uptime and service support often determine whether a wash actually delivers the profitability a vendor promises, so operators should press for specifics on maintenance response and parts availability during any show conversation.