Midwest Carwash Association books 2027 Wash Hub show for Battle Creek

The Midwest Carwash Association has set the dates and venue for its 2027 Wash Hub Trade Show, scheduling the event for March 23 and 24, 2027, at FireKeepers Casino Hotel in Battle Creek, Michigan. The two-day gathering is designed to bring operators together with manufacturers, vendors and suppliers from across the region.

According to reporting from Professional Carwashing & Detailing, the show will combine industry education, networking and business dealmaking, giving companies a floor to showcase products and build relationships with Midwest operators.

What the show offers

Beyond the exhibit floor, the association plans to run educational seminars and host the MCA/Wash Hub Dinner, which gives exhibitors additional time to connect with attendees away from booth traffic. The format is aimed at pairing product demonstrations with structured learning and social opportunities over the two days.

Organizers report that exhibitor interest has been strong and that booth spaces are starting to fill, with larger booth footprints proving especially popular. Several companies have already committed to exhibiting. The association is encouraging businesses that want a preferred location to reserve early rather than wait, since availability is tightening.

Why it matters for operators

Regional trade shows like Wash Hub give operators a lower cost, closer to home alternative to the large national conventions. For Midwest owners and managers, a March event in Michigan means less travel expense and time away from sites, which makes it easier to send more than one team member and to justify the trip against a single day of lost work.

The combination of a compact exhibit floor, seminars and a networking dinner is well suited to operators who want to compare equipment, meet suppliers face to face and talk shop with peers who face the same weather, labor and competitive conditions. For those evaluating capital purchases, seeing multiple vendors in one place over two days can shorten the research process ahead of a build or retrofit decision.

Because the show is still more than a year out, operators have time to plan. Anyone considering attending should watch for registration details as they open, and businesses weighing an exhibit should note the early demand for larger booths and act sooner rather than later if floor position matters to their marketing plans. Blocking the March 23-24 dates now, and pairing attendance with specific goals such as sourcing a new controller, tunnel component or chemistry supplier, will make the trip more productive than a walk-the-floor visit.