MOJO names Matt White CFO as car wash group pushes growth
The 150-plus location operator adds a finance leader with 27 years of multi-unit experience to support acquisitions and scaling.
By The Car Wash News Staff
3 min read
MOJO Family of Brands, a car wash group operating more than 150 washes under 20 regional brands, has named Matt White as its chief financial officer. The appointment, reported by Auto Laundry News, signals the company's continued push to scale through acquisitions and operational growth.
White steps into a role overseeing financial planning, reporting, cash management, and strategic initiatives. The company framed the hire as part of a broader effort to build a leadership team capable of supporting its expanding footprint.
A finance background built on multi-unit businesses
White brings more than 27 years of finance and operations leadership spanning several multi-location industries, including dental services, transportation, restaurant, and retail. Before joining MOJO, he served as CFO of Great Expressions Dental Centers and Absolute Dental Group, and held division CFO and interim division COO roles at National Express.
Earlier in his career, White worked in finance leadership positions at Domino's, Lands' End, Amway, and Best Buy, and began his career at Ford Motor Company. According to the company, his experience includes improving financial visibility across locations, managing costs, supporting acquisitions and major transactions, and building processes that help businesses expand. He has also worked with operators, boards, lenders, and private equity sponsors.
Terry Emerson, CEO of MOJO Family of Brands, said White joins at a pivotal moment for the company. White said he was excited about partnering with the company's operators and teammates as he steps into the leadership role.
Why it matters for operators
The appointment reflects a pattern playing out across the consolidating car wash sector: large, multi-brand platforms are recruiting finance executives from outside the industry who have deep experience managing many locations at once. For independent operators, the hire is a reminder of how acquisition-driven groups build the back-office infrastructure that lets them absorb new sites quickly.
White's background in dental, restaurant, and retail chains is notable because those industries share the same core challenge as car washes: standardizing financial reporting and cost controls across dozens or hundreds of units while keeping each location performing. Operators weighing whether to sell to a larger group, or competing against one, should expect platforms like MOJO to sharpen their financial visibility, tighten cost management, and move faster on deals as they professionalize their leadership ranks.
For smaller owners, the practical lesson is in the fundamentals being emphasized here: clear cash management, consistent reporting across sites, and processes designed to scale. Even operators with a handful of locations benefit from the same disciplines that acquirers prize, including knowing unit-level profitability and having financial systems that can withstand due diligence. As consolidation continues, strong internal financials become both a defensive asset and a negotiating advantage for anyone who may eventually field an offer.
