MOJO rebrands three Florida washes under its Coastal Car Wash banner

MOJO Family of Brands has rebranded three existing car wash sites in the Tampa Bay area under its Coastal Car Wash banner, extending the brand deeper into the region. According to reporting from Car Wash Business Center, the converted locations are in Bradenton, Ruskin and Port Charlotte and are now operating under the Coastal name.

MOJO is the parent company of Coastal Car Wash and describes itself as a multi-brand platform running 20 car wash brands nationwide. The three Florida sites had previously operated under separate identities before the conversion.

The converted locations

The rebranded washes and their former names are:

• 6415 FL-64, Bradenton, formerly Jax Kar Wash
• 1430 N. U.S. Hwy 41, Ruskin, formerly In & Out Express Carwash
• 2105 S. Tamiami Trail, Port Charlotte, formerly Speedy Clean Car Wash

All three now carry Coastal Car Wash signage and service standards. The company framed the move as part of continued growth across Florida and a way to strengthen the Coastal brand in the Tampa Bay and surrounding markets.

Brian Emerson, Vice President of Operations for the Southeast at MOJO, said the company is eager to reach more customers in the area. He said the team looks forward to showing guests "what makes Coastal Car Wash special."

A multi-brand consolidation play

The rebranding reflects a common strategy among larger operators: acquiring independent or regional washes and folding them into a single consumer-facing brand. Rather than building new sites from the ground up, MOJO is converting established locations that already have customer bases and local recognition. By unifying them under Coastal, the operator can standardize the customer experience, marketing, and membership programs across multiple sites in one geographic cluster.

The Tampa Bay region has seen active competition among express washes, with several chains opening and rebranding sites in the same markets. Concentrating multiple Coastal locations near one another can help build brand awareness and support membership plans that let customers use any location in the network.

Why it matters for operators

For independent operators, the MOJO move is a reminder that consolidation continues to reshape competitive markets. When a multi-brand platform converts several nearby washes to a single banner, it can quickly build local density, cross-promote membership across sites, and apply centralized marketing muscle that a single-site operator cannot easily match.

Operators in growth markets like Tampa Bay should watch how acquired sites are repositioned after a rebrand. Changes to pricing, unlimited plans, and service tiers at a newly converted competitor can shift customer expectations across an entire trade area. Understanding what a rebranded rival now offers helps independents decide whether to compete on price, speed, service quality, or loyalty perks.

The transition also underscores the value that established locations hold for acquirers. A wash with steady traffic and a known address can be more attractive to a buyer than raw land, since it comes with an existing customer base. Operators considering an eventual sale should recognize that a well-run site with strong local recognition remains a marketable asset even in a crowded field.