Splash Car Wash adds third Massachusetts location with Falmouth deal
The Northeast operator purchased Green Ocean Car Wash as part of a wave of acquisitions aimed at building density across its seven-state footprint.
By The Car Wash News Staff
2 min read
Splash Car Wash has expanded its Massachusetts presence to three sites with the purchase of Green Ocean Car Wash in Falmouth, according to reporting from Auto Laundry News. The new location joins existing Splash operations in Randolph and Springfield.
Green Ocean was founded in 2020 by Clint Kendall, who has run the Falmouth business through its early growth. Splash CEO Dan Petrelle praised Kendall's work in a statement, saying the founder built "a very successful operation." Kendall, in turn, said he believed he was leaving the wash "in good hands with Splash" and expected the company to continue growing it.
Part of a broader Northeast push
The Falmouth acquisition is one of several deals Splash has closed in recent months as it builds out its regional footprint. Chairman Mark Curtis said the company's strategy centers on increasing density within the markets it already serves rather than simply spreading into new territory. He noted Splash is evaluating multiple additional opportunities across those markets.
With the Green Ocean deal complete, Splash now operates in seven states: Connecticut, New York, Massachusetts, Vermont, New Jersey, Delaware, and Pennsylvania. The company's approach reflects a common consolidation pattern in the industry, where regional operators grow by acquiring established independent washes rather than building new sites from the ground up.
Why it matters for operators
The Green Ocean transaction is a useful data point for independent owners weighing their own long-term options. Splash's stated focus on density, meaning adding locations within markets it already occupies rather than chasing scattered new geographies, signals where acquisition demand is concentrated. Owners in or near Splash's seven-state region may find themselves in a more active buyer market, which can support valuations for well-run single sites.
The deal also underscores what makes an independent wash attractive to a regional consolidator: a proven operation with an established customer base and community standing. Kendall built Green Ocean over roughly six years before selling, and Splash's public framing emphasized the strength of what he created. Operators thinking about an eventual exit should recognize that documented performance, local reputation, and clean operations translate directly into negotiating leverage.
For operators who intend to keep competing, continued consolidation raises the stakes on differentiation. As acquirers roll up sites and add membership programs, marketing muscle, and standardized operations, single-location owners will need to lean on service quality, local relationships, and customer loyalty to hold their ground. Tracking who is buying in your market, and at what pace, is worth building into routine competitive planning.
