Virginia car wash heads to online auction with bidding closing Sept. 30
Nicholls Auction Marketing Group is selling a 1.27-acre King George, Virginia property with an operating car wash on Route 301 near NSWC Dahlgren.
By The Car Wash News Staff
3 min read

A car wash and its surrounding commercial land in King George, Virginia are being sold through an online-only auction, with bidding scheduled to begin closing on Wednesday, September 30 at 3:00 p.m. EDT. The 1.27-acre property sits at 4567 James Madison Parkway and fronts Route 301, according to reporting from Car Wash Business Center.
Nicholls Auction Marketing Group is handling the sale on behalf of owners described as having substantial business and real estate holdings in the area. Company president John Nicholls said the decision to sell is strategic, aimed at reducing the owners' operational responsibilities as long-time staff move toward retirement.
Location and traffic drivers
The marketing pitch centers heavily on the site's position along a busy commercial corridor. Auction marketing coordinator Kelly Strauss said the property is minutes from Naval Surface Warfare Center Dahlgren, which the listing describes as an employment base of 10,000 people, and near the Harry Nice Bridge into Maryland, which carries a stated traffic count of 25,000 vehicles per day.
Nicholls framed the offering as a chance to buy an existing operation rather than build from scratch, pointing to what he called a well-built car wash with an established operating history in a strong location. The listing emphasizes visibility, quality, and proximity to a large daytime workforce, all factors that typically influence wash volume.
Interested parties can reach Kelly Strauss at Nicholls Auction Marketing Group at 540-226-1226 or by email at info@nichollsauction.com. Full listing details are posted on the auction company's website.
Why it matters for operators
Auctions remain a recurring channel for buying and selling single-site car washes, and this listing illustrates what operators should watch for when one comes up. The sale is being driven by ownership succession rather than distress, a common storyline as founding operators and long-tenured staff retire without a clear internal buyer. For an operator looking to expand, that kind of transition can present a cleaner acquisition than a struggling site, but it also means less urgency to discount.
The fundamentals here are the same ones any buyer should evaluate: highway frontage, daily traffic count, and a nearby employment anchor. A stated 25,000 vehicles per day on Route 301 and a workforce of 10,000 at Dahlgren are the type of demand signals that support recurring wash volume, though buyers should verify those figures independently and study the site's actual revenue history rather than relying on marketing language.
The online-only, time-boxed format compresses the diligence window. Anyone considering a bid needs to inspect equipment condition, confirm the operating history, review any environmental and zoning factors, and understand the terms before the September 30 close. Because the real estate itself is a major part of the value proposition here, buyers weighing the deal should separate what they are paying for the land and visibility from what they are paying for the wash business as a going concern.


