Express Wash Concepts CEO to headline New Jersey operator meeting

John Roush, founder and chief executive of Express Wash Concepts, is set to headline the next meeting of the Car Wash Operators of New Jersey (CWONJ) on Tuesday, November 10. According to reporting from Car Wash Business Center, the session runs at the Suburban Golf Club, 1730 Morris Ave. in Union, New Jersey, beginning at 6 p.m.

Roush leads a company that operates more than 145 tunnel car washes across six states under five brands, giving the New Jersey audience access to a large-scale operator's perspective on building a multi-site business.

What the session will cover

Roush plans to focus on turning strong hiring, deliberate training and attention to detail into standout customer experiences. The association says attendees will come away with practical approaches to recruiting, developing and keeping teams, along with the operating standards that support customer loyalty and profitable growth.

Express Wash Concepts was founded in central Ohio in 2008. It is the parent company of Moo Moo Express, Flying Ace Express, Clean Express, Green Clean Express and Bee Clean Express car washes. The company has landed on the Inc. 5000 list of fastest-growing companies for five straight years.

Registration details

Registration is $55 for CWONJ members and $70 for non-members, and includes hors d'oeuvres and a buffet dinner. Those who register after November 4 will pay an additional $20. Sign-up is online only at CWONJ.com, and the association notes there will be no on-site registration. For more information, operators can call 518-280-4767 or email suzanne.stansbury@icloud.com.

Why it matters for operators

Labor and team retention remain among the toughest challenges in the express wash segment, where consistent service quality depends heavily on front-line staff. A session led by the head of a 145-plus site operator offers a chance to hear how hiring and training systems scale across many locations and multiple brands. For single-site owners and small chains, the value is less about replicating a large company's exact playbook and more about identifying which standards and processes are worth formalizing as a business grows.

Regional association meetings like this one also serve a practical networking function. New Jersey operators face shared concerns around staffing, local competition and customer loyalty, and in-person events give owners and managers a direct line to peers facing the same pressures. The deadline-driven pricing structure is a reminder to register early, and the online-only, no-door policy means walk-ups will be turned away.