MOJO Family of Brands hires Matt White as CFO amid expansion push

MOJO Family of Brands, a car wash group that operates more than 150 washes under 20 regional brands, has named Matt White as its chief financial officer. According to reporting from Professional Carwashing & Detailing, White arrives with more than 27 years of finance and operations leadership spanning the dental services, transportation, restaurant and retail sectors.

In the role, White will take charge of MOJO's financial planning, reporting, cash management and strategic initiatives. The company framed the hire as part of its effort to build out a leadership team capable of supporting continued growth.

A multiunit finance background

White joins MOJO from the dental industry, where he served as CFO of Great Expressions Dental Centers and Absolute Dental Group. Before that, he held division CFO and interim division chief operating officer roles at National Express, a transportation company.

Earlier in his career he worked in finance leadership at well-known consumer brands including Domino's, Lands' End, Amway and Best Buy, and began his career at Ford Motor Company. Across those positions he managed financial planning, reporting, cash management and strategic projects for large, complex organizations.

The source notes that White has worked with operators, executive teams, boards, lenders and private equity sponsors to improve performance, evaluate opportunities and support growth. His experience includes increasing financial visibility across multiple locations, controlling costs, supporting acquisitions, and building the kind of back-office processes that allow a business to scale. He holds an MBA from the University of Virginia's Darden School of Business.

Signaling growth intentions

CEO Terry Emerson described the appointment as arriving at a pivotal moment for the company, saying White brings deep expertise and a shared vision. White, in turn, pointed to the chance to work alongside what he called "unbelievable operators" as part of what drew him to the role.

For a group spread across 20 regional brands, a CFO with a track record in acquisitions and multiunit financial reporting suggests MOJO intends to keep expanding its footprint through both new builds and deals. The hire fits a broader pattern across the consolidating car wash sector, where larger operators are recruiting executives from outside industries that have already navigated rapid multiunit growth.

Why it matters for operators

Leadership moves at large platforms offer a read on where consolidation is heading. MOJO bringing in a CFO with deep acquisition and multiunit experience signals that the group is positioning for more deals, which can reshape competitive dynamics in the regional markets where its brands operate. Independent operators near MOJO sites may see sharper pricing, more aggressive membership plays, or acquisition interest in their own businesses.

The move also underscores a practical lesson for owners building their own organizations: as a wash portfolio grows past a handful of locations, financial visibility across sites, disciplined cost management and repeatable reporting processes become as important as operations on the ground. White's resume, drawn largely from restaurant, retail and dental chains rather than car washing, reflects how car wash groups are importing playbooks from other multiunit industries. Operators weighing their own growth should consider whether their finance function can keep pace with their site count, since the back office often becomes the constraint on how fast a chain can responsibly expand.