Speeders Car Wash opens 22nd New Jersey site in Cherry Hill
The Summit Wash Holdings brand has gone from zero to 22 New Jersey locations in just over a year with its latest Cherry Hill Township opening.
By The Car Wash News Staff
2 min read
Speeders Car Wash, the membership-focused brand owned by Summit Wash Holdings, has opened a new location in Cherry Hill Township, New Jersey, extending a rapid expansion push across the state.
According to reporting from Auto Laundry News, the Cherry Hill site marks the company's 22nd New Jersey location. That count is notable given that Summit Wash Holdings had no presence in the state before opening its first Speeders wash in Mountain Lakes in March 2025.
From zero to 22 in a year
The pace of growth stands out. In a little over a year, Speeders went from a single New Jersey site to 22 operating locations, a rate that reflects an aggressive build-and-buy strategy in a densely populated market. Ray Underwood, chief development officer of Summit Wash Holdings, said the brand's footprint in the state continues to grow and pointed to community reception as a factor in that momentum.
"We've grown quickly in the state," Underwood said, adding that the company looks forward to serving more customers at the new site.
Speeders positions itself around recurring membership revenue, a model that rewards clustering locations within a region so members can wash at multiple sites. New Jersey's population density and commuter traffic make it a logical concentration point for that approach.
Why it matters for operators
Speeders' New Jersey run is a reminder that well-capitalized chains can saturate a regional market quickly, and independent operators in the Garden State should assume competition for both real estate and members will keep intensifying. Twenty-two sites in roughly 15 months signals a deliberate strategy to build local density, which strengthens the value of an unlimited membership by giving customers more places to redeem it.
For operators watching this play out, the practical takeaways center on defense and differentiation. Membership clustering makes it harder for a single-site wash to compete on convenience alone, so independents should look at what a national brand cannot easily replicate: local reputation, personalized service, community ties, and flexible pricing. Retention becomes critical when a competitor with 20-plus nearby sites can offer members a broader network.
Operators evaluating their own growth should also note the capital and operational discipline required to open at this cadence. Rapid multi-site expansion demands standardized equipment, hiring pipelines, and marketing systems that scale. Watching where Speeders concentrates next can also offer clues about which submarkets a sophisticated buyer considers most attractive, useful intelligence for anyone weighing a sale or a defensive expansion of their own.
