ICA data finds car wash tech outpaces the customer relationship
The Q3 2026 CAR WASH Pulse report shows personalized loyalty offers are the top reason consumers would switch washes, yet most operators have not fully invested in them.
Saturday, September 5, 2026
Get the BriefEvery story on the wire, newest first.
The Q3 2026 CAR WASH Pulse report shows personalized loyalty offers are the top reason consumers would switch washes, yet most operators have not fully invested in them.
More than 100 operators toured five Northeast Ohio car washes, from double tunnels and detail campuses to an unattended in-bay automatic, during the Southern Car Wash Association event.
The locally owned express brand followed its April Crowley debut with a North Texas location featuring a hybrid touchless and soft-touch wash system.
The third-generation New England operator credits a people-first culture and heavy training investment for a 71.7% retention rate and multiple workplace awards.
The franchise brand's newest Virginia site opens August 14 with free washes through August 23 and its standard express tunnel format.
The Q3 2026 CAR WASH Pulse report says personalized offers are the top reason customers would switch washes, yet most operators have not built the loyalty tools to match.
A back-to-school drive led by a newly promoted local director brought together teammates, customers, and retailer SCHEELS to supply area children.
The multi-market operator posted 102 percent three-year revenue growth and ranked 3,005 on the 2026 list as it pushes toward 20 more locations by year's end.
The Summit Wash Holdings brand added a location at 543 Winsted Road, extending its membership-focused expansion across the Northeast.
The premium detailing brand is acquiring the Southern California express wash platform from Clark Investment Group in a deal advised by Amplify Capital Group.