Midwest Car Wash Association sets Wash Hub 2027 for Battle Creek
The regional trade show will run March 23 and 24, 2027, at FireKeepers Casino Hotel, drawing operators and suppliers from five Midwest states.
Wednesday, October 21, 2026
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The regional trade show will run March 23 and 24, 2027, at FireKeepers Casino Hotel, drawing operators and suppliers from five Midwest states.
The Las Vegas Valley chain will give away single washes across its 20 sites on Sept. 22 and pair membership discounts with a satisfaction guarantee.
Way marketing executive Mark Thomas says operators using bundled benefits have cut churn to roughly half the industry average by giving members reasons to stay between visits.
The chain's newest conveyor site brings its national total to 331 locations across 30 states, paired with grand opening promotions and a YMCA fundraiser.
The auto services company Way is pitching license plate recognition and bundled driver benefits as a way to grow recurring wash revenue without discounting.
The 188-location operator tied wash purchases and memberships to donations across its ZIPS, Jet Brite and Rocket Express brands from Sept. 10-13.
The Summit Wash Holdings brand signed a multiyear sponsorship deal that ties its membership model to Connecticut's marquee college sports program.
The Texas-based chain's third annual Washes for Wishes membership campaign surpassed its fundraising goal to support children with critical illnesses.
The chain marked its grand opening with proceeds from a discounted MVP wash going to a local nonprofit and giveaways for early visitors.
The distributor's free Learn More, Earn More Expo and a paid tour day return to Columbia, Pennsylvania, on November 10 and 11, 2026.